Faringo Hot Drink, a Terapia – a SUN PHARMA company brand, is the youngest member of the Faringo range, with a strong growth in its just 3 years on the crowded cold medication market. In order to consolidate the brand, the newly integrated communication campaign developed by Tempo establishes a new positioning. The starting point is a very real insight, very different from the category’s communication conventions: if the product manages to ease the symptoms, consumers enjoy their cold days as free time. “What are you doing this cold?” is the tagline of the campaign delivered through various communication channels: TV, print and online.
This new communication campaign consolidated the brand’s position in top 3 products for cold and flu, effervescent administration.
* Cegedim source, MSP value