2016 was a big year for METRO. It was their 20-year anniversary since opening the first store in Romania. Since then, they have supported small businesses with special offers and quality products. So, it was time to celebrate them with a special campaign. A celebration not only for METRO, but also for its clients and partners. We launched an emotional campaign based on the story of a family business that has been passed down from generation to generation and also the story of two restaurant owners who found the perfect recipe of success along with their partner – METRO.
Drawing an emotional parallel between the everyday struggle and success, the new campaign was present on TV, radio, print, OOH, online and other special projects.