METRO 50 Years – 50 Days, 50 Offers

Tempo has developed for METRO Cash&Carry the promotional campaign “50 days, 50 offers”, organized in order to celebrate 50 years since METRO Cash&Carry has come into existence. Throughout 2014, METRO Cash&Carry held several activities in order to celebrate the independent businesses. Therefore, this autumn, METRO offers its clients each day, for 50 days, one product with a discount of 50%. The campaign first started with a teasing component and continued with a TV campaign, press, online and instore, as well as a massive unconventional outdoor campaign.