Promenada – Shopping Wonderland

Winter is coming with snow, Christmas and holidays, but with an equally awaited event: the Winter Sales. For Promenada Mall, this was an opportunity to better position itself as a top shopping destination, a land where sales abound, a place you could visit to get lost and wander through countless shopping opportunities. The visual of the campaign went right along this path and presented how clothes and accessories could combine into creating one magical scenery.