Trust is of upmost importance for our client Raiffeisen Leasing. Its entire communication is built around this concept and in 2015 we were trusted with launching a new campaign to underline the core message. Despite an old advertising adagio that says “never work with babies and animals”, we succeeded in combining the two in a visual that talks about trust in a simple, yet emotional way. The image that we proposed was very well received by the client and it is still present on various outdoor posters throughout the city.