The Future of Marketing

Two of our colleagues, Mihai Preotu – Head of Strategy and Bogdan Ivascu – Account Director participated at The Future of Marketing – Small Data Symposium, presented by the marketing guru Martin Lindstrom at Radisson Blu Bucharest on March 10. Mihai had this to say about the experience: “Lindstrom believes that, in a world obsessed of Big Data and statistics we are overlooking the real people and their motivation. We know what they do, but not why. Small Data is his own branded version to all the ‘generic medications’ brands usually use to solve their problems.”