Fortifikat Forte
May 2015
Liver diseases are frequently neglected due to a simple fact: liver doesn’t “hurt” until it’s too late. That’s why most people in need of liver supplements don’t use them. This is the communication theme highlighted by the launch campaign for the new Fortifikat Forte brand. The campaign is developed by Tempo for Terapia – a SUN PHARMA company.
Results
In a crowded market, with more than 70 competitive products with hepatoprotective action and well-known brands, the communication campaign propelled Terapia on the second place in the category within the first 7 months from its launch.
* Cegedim source, MSP value
